Iyad Awadallah | The Recent Trends in Internet Marketing

The Internet has become a central part of our lives these days. A substantial portion of buying and selling goods and services occurs through the internet. The involvement and implementation of this tool in our life have made everything seem so easy. With the rising demands of us human, the services and range of products are being born every day.  The facilities attached to these are also so striking that consumers end up buying them. To even this process smoother, internet marketing was introduced as a medium.

The need to understand market change

Marketing is all about concept and exercising it. But the fact that with time the use and the practice keep changing is unavoidable. Iyad Awadallah is the marketing expert who has successfully positioned internet marketing in the growth of his business. With the advancement in technologies, the trends in the internet marketing should also adapt to change.
Marketing experts and professionals should be aware of these constant changes. Through free professional conferences and webinars, the professional can stay updated about the changing trends. This would encourage the growth of sales for a product or service that is being promoted and advertised.

The recent market condition that is experienced these days is profoundly changed from the market that people witnessed quite a few years back with an enormous difference. The main reason being the rise in the use of advanced technology that took place in the last twenty years.

Iyad Awadallah has pointed out marketing as the advertising of a particular brand name of any business association via existing means of communication that helps in distributing awareness of availability specific product or service by presenting its usage and its merits among community increasing buying and sailing in a reasonable quantity and receiving a desirable profit.

The popularity of the Internet and its role in business expansion

People are highly dependent on the internet today, and this has bought a considerable change in businesses as well. Internet marketing is no more limited to having built a company’s website for the promotion and selling of a product. It now involves strategic planning and appropriate use of all the means that creates the distinctiveness of the product or service from other competing products in the market.

This process involves the improvisation of the content in the site to implementing all social media platform as a tool in positioning the product in the market. Especially the social media platform now acts as a vital means of promotion, advertisement, awareness, and selling of a product. It is so because the platform is inexpensive and is used by the majority. This has led to its demand amongst various institutions, organizations, brands, and companies.

These companies and organization are also taking help of various other options like creating strategies for Search engine Optimization (SEO) and tracking web analytics.

Tools that serves recent trends

• Social media platform
• Search engine optimization (SEO)
• Content marketing
• Tracking web analytics

Above all, it is crucial to understand that change is inevitable. With various advanced technologies being born each day, the market needs to grow advanced.

Internet Marketing, the Future of Marketing - Iyad Awadallah

Iyad Awadallah is an internet marketing professional with over 10 years in the space. He is a highly respected & trusted advertising expert.

From historical times, the sustenance of any business has relied on the proper forms of marketing that culminate in sales of products and services. In its very simplified form marketing refers to sales promotion that helps to increase profit by increasing the volume of sales through public awareness. Thus, at the turn of the century with the appearance of a globalized market, a globalized way of marketing too was born. 

The term internet market refers to the process of advertisement and promotion of products and services through the internet and various other websites. Internet marketing has grown in a short span mainly due to the number of users that have increased who browse the web yet marketing has scratched only the surface of this gold mine.

Marketing of the new world

According to Iyad Awadallah, Marketing is the promotion of a brand name of a business organization through the available means of communication that spreads the awareness of the availability of a particular product or service by portraying its uses and advantages to the public, boosting sales in volumes and earning a mass profit. 

The market that we know now today vastly differs from that of the previous decade by an enormous margin. This has happened mainly due to the leaps in our current technology that took place within a span of short twenty years. 

The advances made regarding Information Technology and communication is both amazing and confounding. The advancement of technology that happened at a rate of once per five years now occurs in mere months making relatively new technology obsolete within years. As Iyad Awadallah duly noted, the pace of our current technological advancement outpaces our ability to adapt to a new one within the given time invariably making us slaves to technology, and this is why more and more people are joining the internet to adjust to this new pace of life.

The scope of internet marketing

It can be said that the internet is the future of the present. This is apparent from the trend that we see in the young generation who rush into the throngs of virtual social life as soon as they can. This, in turn, creates a lucrative market that defies boundaries that were traditionally separated by distance. This creates a tremendous opportunity not only for large-scale industry but also local proprietors who can now utilize this vast marketplace for promoting their products and sales.

With the advent of the new century and the modernization of technology, business organizations and industries also sought to use this opportunity to further their bulk profits. The techniques in modern internet marketing are many. It involves the use of web page advertisement with links to the sellers' page, email marketing which deals with individual customers as a way of promotion and feedback, social media sites which is used to popularize a product causing a boost in sales and demand and many other such forms. Therefore the advantages of Internet Marketing in today's world cannot be denied. It is the most popular tool for any industry which depends heavily on the success of its sales of the product.

Iyad Awadallah is a digital marketing expert. He has a gigantic experience of 10  years in varied field of business development, marketing, corporate leadership, sales, public relationship management and also in generating leads.

Iyad Awadallah - Rise of Internet Marketing as The Future

Developed in the early 1990’s and 2000’s, the internet marketing as we know today, has drastically changed how we look at the exchange of products and service. The term internet marketing has today become synonymous with how we look at products and forms the very basis of purchase of global products that otherwise is unavailable at our local retailers. 

This, however, was not the case a few decades back when we solely relied on the retailers, and even after the internet became normalized, products selling online were frowned upon with mistrust. Due to the unknown factors of the virtual market, people still believed a face to face communication with the retailers was a necessity in the trust and assured a functional product. The internet was considered a place where people could potentially lose money and be duped by tricksters.

The beginning of a new era of marketing

This was expected as with the introduction of any new technology comes the disadvantages of mistrust of individuals not familiar with the system. According to Iyad Awadallah, the advent of any new technology inadvertently brings with it the distrust and unfamiliarity of people who don't understand the system which costs time and money in the beginning. 

However, the potential of the internet market far outweighed the disadvantages and the internet, no matter how ill-received at the start was not to be denied in the long run.

The technology was sound, and the applications were revolutionary as it shrunk the enormous market all over the world into the palm of our hands. Investors and company knew from the very beginning that this was the future of advertisement and sales. Iyad Awadallah rightfully said that once the technology started to shrink physically and evolve virtually, it applications boomed exponentially in the field of marketing and soon enough every company in sight began a race of aggressive internet marketing making it a multi-billion dollar industry in itself. 

Soon new ideas were formed, and new companies that focused on the realms of internet technology began to utilize and capitalize on this newly formed globalized market.

Marketing and technology

This rapidly evolving change in the virtual world brought in the age of new IT companies that were once formed in garages and basements. These, later on, rose to the pinnacle of the industry worth billions over an incredible amount of short time owing to the vast potential of this unexplored market unleashing the potential of a new era of expansion worldwide. 

International markets rose overnight and technology transformed within a decade. The change that took place shocked many but was readily adopted by everyone, and suddenly the vast world now seemed to be within reach of our fingertips and along with it the internet market.

As the market developed, the doors of overseas sales were now also opened to the small-scale sellers who dealt in a plethora of services. With broadening of the lines of sales and induction of virtual malls that collected and sold products from various small producers, the choices of the customer also increased exponentially. 

They could now review products and choose according to their specific requirements within the same range of items from all around the country and even globally thus ushering in a new age modernization that we know today.

Iyad Awadallah - Digital marketing and SEO consultant - Awadallah is a experienced internet marketing, analytics, SEO and Social Media professional in Orlando,USA and expertise  in SEO, Social Media, PPC, Web Design, Development, Analytics, Email Marketing, Online advertising, ORM and brand management.

Iyad Awadallah - How Soon Can Internet Marketing Give the Satisfying Result?

When a business has an online presence, it must choose internet marketing to flourish. Internet marketing in the recent days has changed the definition of marketing like no other form of marketing ever could. It is the best way for an entrepreneur to reach his target audience and create the required influence. 

Business gets the right kind of exposure with the help of internet marketing and can deliver its best to the consumer. A person needs to understand the value of information or knowledge necessary to start an internet marketing campaign and hence he will understand the time by which he can expect his business to flourish.

Things to remember before starting an internet marketing campaign

The following would be beneficial before starting on with the drive and would also be helpful in creating a suitable strategy to apply

·         Determination of customer base- a businessperson who wants to stand tall in the business for a 

       long time will consider the analyzing the customer base which will determine the nature of the consumers who has the maximum chances of buying the company's product or service.

·         

       Finding out the requirements of the customer- the analysis must be determined by the need of the customer, finding their problems and solve it with the product and its appropriate positioning. Iyad Awadallah points out the importance of homework before starting any business.

·         

      The proposition must be unique- Research says it is foolish to point out where the competitors lack rather it is suitable and favorable to show the things that the customer can gain with the company's product.

          Determination of the business goal- setting a business goal can help a company work towards the closed path. It helps the business to stay focus.

·     

         Set a budget- It is advisable to not think of the budget as a cost but rather should be taken as an investment that could lay the foundation of business growth and success.

A lot of factors determine the success of the internet marketing campaign:

Use of PPC: Pay per search or PPC is one of the vital elements that add on to the success of online marketing. It is essential to monitor the performance and not avoid the non-performing ads.

Use of SEO: It is essential to understand the value of long tail keywords. SEO allows a business to broaden their effort on this long tail keyword. It is also sustainable. According to research conducted it shows that it takes a minimum of six months to witness organic search results.

Social media schedule: Any scale of business gets the opportunity to gain popularity and reach its consumers through social media. There is no better platform than this.

Content marketing schedule: it takes a considerable amount of effort to create content. Business gets a decent amount of popularity with the frequent advertisements through a blog. Iyad Awadallah informs us that if ideas are not converted into business, then a good idea may be wasted.

With all these necessary factors a business will see the light of success. 

The strategically implementation of each tool can benefit it to survive in the market. Moreover, it will help the company in creating customer loyalty and generate a right amount of revenue.

Iyad Awadallah is a digital marketing professional and He has 10 years experience in this field. he has achieved a great success using online advertising. He is a highly respected & trusted advertising expert.