Iyad Awadallah - Rise of Internet Marketing as The Future

Developed in the early 1990’s and 2000’s, the internet marketing as we know today, has drastically changed how we look at the exchange of products and service. The term internet marketing has today become synonymous with how we look at products and forms the very basis of purchase of global products that otherwise is unavailable at our local retailers. 

This, however, was not the case a few decades back when we solely relied on the retailers, and even after the internet became normalized, products selling online were frowned upon with mistrust. Due to the unknown factors of the virtual market, people still believed a face to face communication with the retailers was a necessity in the trust and assured a functional product. The internet was considered a place where people could potentially lose money and be duped by tricksters.

The beginning of a new era of marketing

This was expected as with the introduction of any new technology comes the disadvantages of mistrust of individuals not familiar with the system. According to Iyad Awadallah, the advent of any new technology inadvertently brings with it the distrust and unfamiliarity of people who don't understand the system which costs time and money in the beginning. 

However, the potential of the internet market far outweighed the disadvantages and the internet, no matter how ill-received at the start was not to be denied in the long run.

The technology was sound, and the applications were revolutionary as it shrunk the enormous market all over the world into the palm of our hands. Investors and company knew from the very beginning that this was the future of advertisement and sales. Iyad Awadallah rightfully said that once the technology started to shrink physically and evolve virtually, it applications boomed exponentially in the field of marketing and soon enough every company in sight began a race of aggressive internet marketing making it a multi-billion dollar industry in itself. 

Soon new ideas were formed, and new companies that focused on the realms of internet technology began to utilize and capitalize on this newly formed globalized market.

Marketing and technology

This rapidly evolving change in the virtual world brought in the age of new IT companies that were once formed in garages and basements. These, later on, rose to the pinnacle of the industry worth billions over an incredible amount of short time owing to the vast potential of this unexplored market unleashing the potential of a new era of expansion worldwide. 

International markets rose overnight and technology transformed within a decade. The change that took place shocked many but was readily adopted by everyone, and suddenly the vast world now seemed to be within reach of our fingertips and along with it the internet market.

As the market developed, the doors of overseas sales were now also opened to the small-scale sellers who dealt in a plethora of services. With broadening of the lines of sales and induction of virtual malls that collected and sold products from various small producers, the choices of the customer also increased exponentially. 

They could now review products and choose according to their specific requirements within the same range of items from all around the country and even globally thus ushering in a new age modernization that we know today.

Iyad Awadallah - Digital marketing and SEO consultant - Awadallah is a experienced internet marketing, analytics, SEO and Social Media professional in Orlando,USA and expertise  in SEO, Social Media, PPC, Web Design, Development, Analytics, Email Marketing, Online advertising, ORM and brand management.