Iyad Awadallah - Internet Marketing, A Modern Approach to Marketing

Due to the very recent technological revolution and large-scale globalization, the industry too reared its wings and shifted from the traditional process into a modernized world. The market we see now today represents an entire generation of technological advancements stuffed into a single point. We live and breathe technology today, without which lives seem impossible for any of us.

The growing trend of our reliance on machines and technology has also forced the industries to move up a notch in their process of production and agenda. The term “marketing” derived from the word ‘market’ represents any particular brand of the company which promotes its product to generate sales in large volumes.

Effects of the Internet on marketing

Like technology, the process of marketing to have changed over the past decade. According to Iyad Awadallah, the market and means of marketing follow a parallel path with technology. Just as any loss of technology would cause a devaluation of the market, similarly introduction of new technology would also create a surge in marketing for the sale of new products either related to the technology or through it. 

One of the most significant changes in the realm of technology has been the creation of a global open to all network that connected everyone across any distance from any countries. The Internet as we know it appeared in the 1990’s and transformed the world as we know it.

As the Internet took over the basics of technology, it created a web of global communication. Marketing too jumped in to utilize this access to the worldwide population in advertising their products. The change that took place in the industrial process due to such technology was tremendous. As Iyad Awadallah rightfully noted, the innovation of virtual technology also caused the company to start advertising their products virtually creating a boom in the sales of merchandise that exceeded production limits. As the industries scrambled to recover from such shortages, more and more companies realizing the potential started jumping in without any second thoughts, and thus the internet marketing was born.

Merits of internet marketing

The benefits of such marketing are many. Internet marketing not only changed and revolutionized the process of marketing but also made it quite easy and cost-effective. Another advantage of the internet marketing was that it was free and open to all. Therefore, the small-scale producers also began to adopt this mode of marketing readily to sell their products and make a profit. 

With an enormous increase in the users of internet every day, a business also could now reach out to the new customer and utilize explored market. The advantage of the free internet was also seen in the service sector. Easy feedbacks and direct communication was now possible and as a result of a superfast mode of communication that helped to improve the products being manufactured.

Therefore it is quite clear as to why such marketing was and still is so enormously popular. The trends of the net and virtual world made sure that service and products too reached the masses thereby creating an incredibly modernized society that we see all around us today.